For those of you that actually read my blog, it’s no surprise that I am big fan of the web personality that is ZeFrank and his daily video blog. Once we get past his fear of the doctor, porn and power moves, he gets to something that really resonated with me. He talked about the experiences that we have every day. How we sacrifice the quality of our experiences for things that on the surface seem more important, like the time it takes to create or present them. He talks about how our mp3’s that we listen to and pictures that we take have far less quality in them now than they did when they were originally recorded. He explains that we sacrifice that quality knowingly and that we get less information on the whole. He goes further to describe that when and if we recognize that there is a lack of information, we simply go find the rest of it. Hardly efficient, but maybe that’s not important. I would love for some of my colleagues to take a look at this and chime in with what they think of Ze’s commentary.
Personally, I think we need to go old school on this topic in most situations. The quality of the experience over convenience. I believe this more and more each day that I go to work and see the experiences that our team produces. The thing that I am still working through is that in business there is going to need to be a balance between the richness of the experience and the time and money it takes to achieve it. It’s a paradigm problem. How do you quantify UP FRONT to someone who simply never thinks in that way about how a richer experience will net them some gain? It’s hard, at least for now. Things are changing though. If you get us in front of even the most tight-minded of executive and let us explain to him why this should matter to him more than a few bucks, and we’ll convert him. We’ve been doing a fine job so far, and we’re only going to get better.So to completely fly in the face of the “going old school” comment above, I wanted to provide an update on my great mp3 player debate of a few weeks ago. I found myself using my iPod shuffle 100% more than my big 40GB iRiver because of the size and ease of use mostly. After careful evaluation of my needs and some research on cnet and other geek sites, I pulled the trigger on a black 4GB iPod Nano last week. It should be here tomorrow. I’m fairly pumped. I even went and ordered this skin for it, which I thought was pretty cool.
Now back to the original topic. If you want to check out the video that led me to post for the first time in eons, click on the thumbnail.
Even my posts have A.D.D!
